Privacy Policy
Last Updated: October 19, 2026
Welcome to our website (“Website”). This Privacy Policy describes how Freedom Heating, Cooling, & Electrical (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information from or about you, including information collected through our Website and in connection with our heating, cooling, and electrical services (“Services”).
Please read this Privacy Policy carefully. We may update this Privacy Policy from time to time. The effective date of the most current version will be posted at the top of this Privacy Policy.
If we make material changes to this Privacy Policy, we will post an updated version on our Website and may communicate such changes through our Website or via email. We encourage you to check back periodically.
YOUR STATE PRIVACY RIGHTS:
CERTAIN STATE CONSUMER PRIVACY LAWS MAY PROVIDE YOU WITH ADDITIONAL RIGHTS REGARDING YOUR PERSONAL INFORMATION. PLEASE SEE SECTION 17 FOR INFORMATION ABOUT RIGHTS THAT MAY APPLY TO YOU, SUBJECT TO THE APPLICABILITY OF THOSE LAWS.
1. What is Personal Information?
“Personal Information” or “Personal Data” means information that alone or in combination identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information generally excludes publicly available information and aggregated or deidentified information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer, subject to applicable law.
2. Categories of Personal Information We Collect
We may collect the following categories of Personal Information in connection with operating our business:
| Category | Types of Personal Information |
|---|---|
| Identifiers | Full name; mailing address; billing address; Internet Protocol (“IP”) address; email address; and telephone number. |
| Customer Records |
Name; address; telephone number; and consent to messaging. When you make a purchase using a credit or debit card, payment information may be provided directly to our third-party payment processor (“Payment Processor”). The Payment Processor may provide us with limited payment details, such as the last four digits of your card number, to facilitate future transactions. If you provide payment information verbally, we may enter it directly into our Payment Processor’s platform. |
| Commercial Information | Records of estimates you received; products or services you purchased, received, or considered; purchasing history; invoices; warranty records; and content of texts, emails, or survey responses you send to us. |
| Internet Activity | Internet or other electronic network activity information, including browsing history, search history, IP address, time zone, cookie identifiers, browser type, internet service provider, device identifiers, operating system, referring links, pages visited, mouse movements, and the date and time of visits. |
| Imprecise Geolocation Data | City, state, ZIP code, and country inferred from your IP address. |
| Audio and Video Recordings |
We may use third-party software tools to take photographs and make video or audio recordings in or outside your home or property to assist with estimates, repairs, installations, consultations, service documentation, and completion records. We may use third-party service providers to record customer service calls, as further described in Section 8. We may maintain security video recordings at our business locations and use cameras in company vehicles for safety and security purposes. |
| Professional or Employment Information | Professional or employment-related information provided when you apply for employment or work with us. |
| Educational Information | Education-related information, including qualifications, certifications, and educational history submitted with an employment application. |
| Inferences | Inferences drawn from other categories of Personal Information to understand consumer preferences, interests, and purchasing tendencies. |
| Sensitive Personal Information | Information that may be considered sensitive under applicable law, such as Social Security numbers or driver’s license numbers, when collected for employment-related or other legally permitted purposes. |
3. Sources of Personal Information We Collect
We may collect Personal Information from the following sources:
- Directly from You. When you request a quote, schedule an appointment, make a payment, visit our offices, apply for employment, provide feedback, or communicate with us by telephone, text message, email, or other means.
- Electronically. Through cookies, pixels, and other tracking technologies when you visit or interact with our Website.
- From Third Parties. From our parent company, affiliated companies, business partners, service providers, advertising partners, and analytics providers. We may combine information received from these sources with information we collect directly to improve our records, customer communications, operations, and marketing activities.
4. Purpose for Collecting and Using Your Personal Information
We collect and use Personal Information for the following business and commercial purposes:
| Purpose | Examples | Categories of Personal Information |
|---|---|---|
| Customer Communications and Support | Answering questions; providing customer service; responding to estimate requests; managing appointments; following up on Services; addressing concerns; and communicating about accounts or Services. | Identifiers, Customer Records, Commercial Information, Internet Activity, Audio and Video Recordings, and Inferences. |
| Facilitating Purchases | Processing and completing purchases through third-party payment processors and maintaining related transaction records. | Identifiers, Customer Records, and Commercial Information. |
| Providing, Scheduling, and Administering Services |
Scheduling and performing heating, cooling, and electrical services; confirming service locations; coordinating technician arrivals; preparing estimates; issuing invoices; and maintaining service and warranty records. We may offer financing through third-party lenders. If you apply for financing, information submitted directly to the lender is governed by the lender’s privacy policy. |
Identifiers, Customer Records, Commercial Information, Internet Activity, Audio and Video Recordings, and Imprecise Geolocation Data. |
| Operating and Improving Our Business | Managing daily operations, customer and vendor relationships, accounting, reporting, auditing, service quality, training, pricing, and administrative functions, including sharing information with our parent and affiliated companies. | Identifiers, Customer Records, Commercial Information, Internet Activity, Audio and Video Recordings, and Inferences. |
| Marketing and Targeted Advertising | Sending promotions, newsletters, membership offers, financing offers, and information about Services, and providing targeted or cross-context behavioral advertising (“Targeted Advertising”). | Identifiers, Commercial Information, Internet Activity, Imprecise Geolocation Data, and Inferences. |
| Operating Our Website and Performing Analytics | Operating, maintaining, securing, analyzing, and improving the Website and understanding visitor interactions. | Identifiers, Internet Activity, and Imprecise Geolocation Data. |
| Security and Monitoring | Protecting systems, offices, property, vehicles, and data; preventing fraud and unauthorized access; investigating incidents; and supporting employee and customer safety. | Identifiers, Customer Records, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, and Sensitive Personal Information. |
| Recruiting and Employment Purposes | Reviewing applications; communicating with candidates; verifying qualifications; conducting interviews; onboarding; payroll and benefits administration; training; and legally permitted background checks. | Identifiers, Professional or Employment Information, Educational Information, and Sensitive Personal Information. |
| Legal Purposes and Protection of Rights | Complying with laws; responding to legal requests; enforcing agreements; protecting rights and safety; obtaining legal advice; and investigating or defending claims. | Identifiers, Customer Records, Commercial Information, Internet Activity, Audio and Video Recordings, Imprecise Geolocation Data, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
| Business Transactions | Evaluating or completing mergers, acquisitions, reorganizations, financings, asset sales, or similar transactions, including due diligence and transfers to successor entities. | Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
5. Categories of Third Parties with Whom We Share or to Whom We Disclose Your Personal Information
We may share or disclose Personal Information to the following categories of recipients:
| Party | Examples | Categories of Personal Information |
|---|---|---|
| Our Parent Company | To support business operations, administrative services, customer service, marketing, and advertising activities. | Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
| Our Affiliated Companies | To support shared business operations, customer services, administrative activities, and marketing. | Identifiers, Customer Records, Commercial Information, and Inferences. |
| Service Providers | Technicians, subcontractors, software providers, payment processors, customer relationship management providers, hosting companies, technical support providers, and marketing vendors. | Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
| Professional Advisors | Attorneys, accountants, financial advisors, insurance brokers, and business consultants. | Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
| Advertising and Analytics Partners | Third parties that assist with Targeted Advertising, advertising measurement, and Website analytics. | Identifiers, Commercial Information, Internet Activity, Imprecise Geolocation Data, and Inferences. |
| Governmental Entities and Law Enforcement | Government agencies, courts, regulators, and law enforcement when required or permitted by applicable law. | Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
| Parties to Business Transactions | Potential or actual buyers, successors, investors, and advisors in connection with business transactions. | Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
6. Cookies and Other Tracking Technologies
We may use cookies, pixels, web beacons, script tags, session replay technologies, and similar tracking technologies on our Website. We refer to these collectively as “Cookies.”
Personal Information We Collect Using Cookies
Cookies may collect information about your device, browser, Website usage, online activity, and interactions with our Website. We may combine this information with other Personal Information we maintain.
Session Cookies generally expire when you close your browser. Persistent Cookies remain on your device until their expiration date or until you delete them.
Why We Use Cookies
We use Cookies to operate and secure the Website, remember preferences, measure Website performance, understand visitor behavior, support analytics, and deliver advertising.
Essential Cookies. These Cookies support core Website functionality, security, and essential services.
- Google reCAPTCHA. We may use Google reCAPTCHA Enterprise to help prevent spam, fraud, and automated abuse. reCAPTCHA may collect device, browser, and interaction information and transmit it to Google for analysis. Google’s processing is governed by its applicable terms and privacy practices.
Preference and Performance Cookies. These Cookies help remember settings, improve Website functionality, and evaluate Website performance.
Targeted Advertising Cookies. We may work with advertising partners that use Cookies and similar technologies to display advertisements based on your interactions with our Website and other websites.
- Google Advertising and Marketing Services. Google may collect or receive information such as cookie identifiers, IP addresses, and device information to measure advertising performance and provide personalized advertising. You may manage advertising preferences through Google My Ad Center. Additional information is available in the Google Privacy Policy.
- Meta Pixel. We may use Meta Pixel and Meta advertising services to understand Website interactions and deliver advertisements on Meta platforms, including Facebook and Instagram. You can review Meta’s practices in its Privacy Policy.
- Amazon Advertising. We may use Amazon advertising and measurement technologies to evaluate advertising performance, attribute conversions, and support advertising activities. Additional information is available in Amazon’s Privacy Notice.
- Microsoft Ads and Microsoft Clarity. We may use Microsoft Ads and Microsoft Clarity to understand Website interactions through analytics, heatmaps, and session replay, and to improve our Website and advertising. Additional information is available in the Microsoft Privacy Statement.
Analytics Cookies. We may use analytics technologies to measure Website traffic, understand visitor behavior, and improve the user experience.
- Google Analytics. We may use Google Analytics to understand Website traffic and usage. You can learn about Google’s privacy practices at Google Privacy Policy and use the Google Analytics Opt-out Browser Add-on.
Social Media
Our Website may contain links to social media platforms, including Facebook, X, TikTok, Instagram, LinkedIn, and YouTube. Your interactions with these platforms are governed by their respective terms and privacy policies.
- YouTube. We may use YouTube API services or embedded YouTube content. Your use of YouTube is subject to the YouTube Terms of Service and Google Privacy Policy.
7. SMS/TEXT MESSAGING
We maintain text message programs. If you opt in, we may collect your mobile telephone number and information relating to your participation.
Depending on the program and your consent, we may send:
- Transactional and service-related messages, including appointment confirmations, reminders, scheduling updates, technician arrival notifications, estimates, invoices, and service follow-ups.
- Marketing and promotional messages, if you separately opt in, including special offers, discounts, seasonal promotions, and membership information.
We may maintain consent records, including your mobile number, the consent language presented to you, the date and time of consent, the source and method of consent, and messaging records such as delivery status, replies, and opt-out status.
We may share messaging-related information with vendors and service providers that help operate our messaging programs, including messaging platforms, CRM systems, scheduling providers, and compliance vendors.
We do not sell, rent, or share mobile phone numbers, text messaging opt-in data, or consent records with third parties or affiliates for their own marketing or promotional purposes.
You may opt out of text messages by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to a message or by contacting us at 1-855-216-1006 or privacy@homeservicesprivacy.com.
Message frequency varies. Message and data rates may apply.
For additional information, please review our SMS/Text Message Terms and Conditions.
8. CALLS, CALL RECORDING, AND AI VOICE ASSISTANTS
When you call us or we call you, we may collect information such as your telephone number, caller identification information, the date and time of the call, call duration, information you provide, and, where permitted by law, audio recordings and transcripts.
We may use call information to schedule and provide Services, answer questions, improve customer support, train employees, maintain service quality, resolve disputes, prevent fraud, and comply with legal obligations.
Calls may be recorded or transcribed by third-party service providers. Where required by law, we will provide appropriate notice and obtain consent before recording. If you do not wish to participate in a recorded call, you may end the call and contact us at privacy@homeservicesprivacy.com.
Some calls may be answered or assisted by automated systems or artificial intelligence (“AI”) voice assistants operated by service providers on our behalf. These systems may help answer questions, schedule appointments, and provide customer assistance.
If you interact with an AI voice assistant, you may request a human representative where available. If a human representative is unavailable, you may contact us by email.
Call recordings and transcripts are subject to the applicable privacy rights and retention practices described in this Privacy Policy.
9. Your Privacy Choices
We provide options for managing how your Personal Information is collected and used.
- Update Your Personal Information. You may request updates or corrections by contacting us using the information in Section 16.
- Opt Out of Marketing Communications.
- Email: Use the unsubscribe link in a marketing email or email privacy@homeservicesprivacy.com with “Unsubscribe” in the subject line.
- Text Messages: Follow the opt-out instructions in Section 7.
- Telephone Marketing: Contact us using the information in Section 16 to request removal from our telephone marketing list.
Even after opting out of marketing communications, you may continue to receive necessary transactional or service-related communications.
- Manage Cookies and Targeted Advertising.
- Adjust Cookie preferences in your browser settings. Disabling certain Cookies may affect Website functionality.
- Use the Digital Advertising Alliance opt-out tool.
- Use the Network Advertising Initiative opt-out tool.
- Adjust advertising preferences on the applicable advertising platforms.
- Global Privacy Control. Where required by applicable law, we recognize qualifying opt-out preference signals, including Global Privacy Control (“GPC”). Learn more at https://globalprivacycontrol.org. You may need to enable GPC separately in each supported browser or device.
10. How We Secure Your Personal Information
We use commercially reasonable physical, technical, and organizational safeguards designed to protect Personal Information against unauthorized access, acquisition, disclosure, alteration, misuse, or loss.
However, no method of electronic transmission or storage is completely secure. WHILE WE STRIVE TO PROTECT PERSONAL INFORMATION, WE CANNOT GUARANTEE ITS ABSOLUTE SECURITY.
11. Protection of Children’s Personal Information
Our Website is not directed to children under 18 years of age. We do not knowingly collect Personal Information from children under 18.
If you believe that a child has provided Personal Information to us without appropriate authorization, please contact us using the information in Section 16. We will take reasonable steps to investigate and delete information as required by applicable law.
12. Deidentified and Aggregated Information
We may create and use deidentified or aggregated information derived from Personal Information in a manner that does not reasonably identify an individual.
Where required by law, we take reasonable measures to maintain such information in deidentified form and require recipients to comply with applicable restrictions on reidentification.
We may use properly deidentified or aggregated information for lawful business purposes.
13. Third-Party Links
Our Website may contain links to websites, services, or platforms operated by third parties that are not owned or controlled by us.
We are not responsible for the privacy practices, content, or security of those third-party services. We encourage you to review their privacy policies before providing Personal Information.
14. Access from Outside the United States
Our Website is intended primarily for residents of the United States.
If you access the Website from outside the United States, information you provide may be transferred to, stored in, or processed in the United States, where privacy laws may differ from those in your jurisdiction.
Any international transfers will be handled in accordance with applicable law.
15. Data Retention
We retain Personal Information for as long as reasonably necessary to fulfill the purposes for which it was collected, including providing Services, maintaining customer relationships, honoring warranties, complying with legal obligations, resolving disputes, enforcing agreements, and meeting legitimate business needs.
When Personal Information is no longer required, we will delete, deidentify, or aggregate it in accordance with applicable law and our retention practices.
16. Contact Us
If you have questions about this Privacy Policy or wish to exercise applicable privacy rights, please contact us:
Freedom Heating, Cooling, & Electrical
105 W Grand Ave
Northlake, IL 60164
Phone: 1-855-216-1006
By E-mail: privacy@homeservicesprivacy.com
17. Your State Consumer Privacy Rights
Depending on your state of residence, applicable consumer privacy laws may provide rights relating to your Personal Information. These rights are subject to statutory applicability requirements, exemptions, exceptions, and verification procedures.
States with comprehensive consumer privacy laws include California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia. Other states may provide additional or more limited privacy rights.
Not every right described below applies to every state or every business. We will process qualifying requests in accordance with the laws applicable to us.
State Privacy Rights
Right to Access or Know. Where applicable, you may request confirmation that we process your Personal Information and request access to information we maintain about you. California residents may also request information about categories of Personal Information collected, sources, purposes, recipients, and specific pieces of Personal Information, subject to applicable law.
Right to Delete. Where applicable, you may request deletion of Personal Information we have collected from or about you. We may retain information where permitted or required by law, including to complete transactions, provide requested Services, maintain security, comply with legal obligations, or exercise legal rights.
Right to Correct. Where applicable, you may request correction of inaccurate Personal Information, taking into account the nature of the information and the purposes for which it is processed.
Right to Data Portability. Where applicable, you may request a copy of your Personal Information in a portable and, to the extent technically feasible, readily usable format.
Right to Opt Out
California Residents. California residents may have the right to opt out of the sale or sharing of Personal Information, including sharing for cross-context behavioral advertising, as those terms are defined by California law.
Residents of Other Applicable States. Depending on applicable law, you may have the right to opt out of the sale of Personal Information, processing for Targeted Advertising, or certain forms of profiling.
To submit an applicable opt-out request, you may:
- Visit Your Privacy Preferences/Opt-Out (Form #2).
- Call 1-855-216-1006.
- Email privacy@homeservicesprivacy.com.
- Use a recognized opt-out preference signal, such as Global Privacy Control, where applicable law requires us to honor it.
Right to Non-Discrimination. We will not unlawfully discriminate against you for exercising applicable privacy rights.
Right to a List of Third Parties. Residents of certain states, including Delaware, Maryland, Minnesota, and Oregon, may have the right to request information about third parties to whom Personal Information has been disclosed. Connecticut residents may have certain rights to request information about third parties to whom Personal Information has been sold, subject to applicable law.
Right to Appeal. Residents of states that provide an appeal right may appeal our decision regarding a consumer privacy request.
Appeal Process
Time to Appeal: If applicable, you should submit an appeal within sixty (60) days after receiving our decision, unless a different period is required by law.
How to Appeal: You may submit an appeal through the contact methods listed below. Please identify your request as a privacy rights appeal.
When We Will Respond: We will respond within the period required by applicable state law. Where applicable, we generally aim to respond within forty-five (45) days.
If We Deny Your Appeal: Where required by law, we will explain our decision and provide information about how to contact the appropriate state Attorney General or regulatory authority.
How to Submit a Request to Access, Correct, Delete, Port Your Personal Information or Request a List of Third Parties
To submit a consumer privacy rights request, you may use any of the following methods:
- Call our toll-free number: 1-855-216-1006.
- Submit a request using How to Exercise Your State Consumer Privacy Rights (Form #1).
- Email us at privacy@homeservicesprivacy.com.
Making a Rights Request
Verifiable Consumer Requests. We may need to verify your identity before responding to certain privacy requests. We may compare information you provide with information we maintain or request additional information reasonably necessary for verification.
We will use information collected for verification purposes only as permitted by applicable law.
If we cannot verify your identity or an exception applies, we may deny or limit the request and explain the reason where required by law.
When We Will Respond. We generally aim to respond to verified requests within forty-five (45) days, unless a different period applies. If additional time is permitted and necessary, we will provide notice as required by law.
Use of Authorized Agents
Where permitted by applicable law, you may designate an authorized agent to submit privacy requests on your behalf.
We may require documentation establishing the agent’s authority and, where permitted, request verification of your identity or confirmation that you authorized the agent.
Authorized agents may submit opt-out requests through Your Privacy Preferences/Opt-Out (Form #2).
Authorized agents submitting other eligible privacy requests may use How to Exercise Your State Consumer Privacy Rights (Form #1).
Additional Information for California Residents
Categories of Personal Information Collected. Depending on our actual business activities, the categories collected during the preceding twelve (12) months may include Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information, as described in Section 2.
Categories Disclosed for Business Purposes. We may disclose the categories of Personal Information described in Sections 2 and 5 to service providers, contractors, and third parties for the business purposes described in this Privacy Policy.
Sale or Sharing of Personal Information. We do not describe the exchange of Personal Information for monetary compensation as part of our ordinary Website practices. However, certain disclosures involving advertising and analytics technologies may constitute a “sale” or “sharing” under California law, even without monetary compensation. Depending on the technologies deployed, these categories may include Identifiers, Commercial Information, Internet Activity, Imprecise Geolocation Data, and Inferences.
You may exercise applicable opt-out rights using Your Privacy Preferences.
Sensitive Personal Information. We may collect and use Sensitive Personal Information for employment-related and other permitted business purposes. Where required by law, we provide applicable rights to limit the use or disclosure of Sensitive Personal Information.
Financial Incentive Offerings. We may offer discounts, giveaways, or promotional programs. If a particular program constitutes a financial incentive under California law, we will provide the notices and choices required by applicable law before participation.
California Shine the Light Act. California Civil Code Section 1798.83 permits eligible California residents to request certain information regarding disclosures of Personal Information to third parties for their direct marketing purposes. To submit a request, email privacy@homeservicesprivacy.com.
Do Not Track. Some browsers transmit “Do Not Track” signals. Because there is no universally accepted standard for responding to those signals, we do not currently respond to legacy Do Not Track signals. This does not affect our obligations to honor legally recognized opt-out preference signals, including Global Privacy Control where applicable.
Nevada Residents: Consumer Opt-Out
Nevada law may permit Nevada residents to opt out of certain sales of covered information as defined by Nevada Revised Statutes Chapter 603A.
To submit an applicable Nevada opt-out request, please email privacy@homeservicesprivacy.com. We will process qualifying requests in accordance with applicable Nevada law.

